Collection
Taking your B2B content marketing strategy a step further.
Explore the resources below to make sure your content marketing strategy doesn’t just look good, but is effectively moving buyers down the funnel.
Collection
Explore the resources below to make sure your content marketing strategy doesn’t just look good, but is effectively moving buyers down the funnel.
66%
of developers with leadership functions are involved in purchase decisions
55%
How much B2B content demand has increased since 2019.
23%
of B2B tech marketing leaders reported developer marketing to be a priority
It’s hard enough generating enough content. A great content strategy takes it a step further and answers the questions your buyers have at each stage of their journey.
Content marketing.
The use of valuable, relevant content to contribute to attracting leads, turning them into buyers and retaining their interest and business.
Content distribution channels.
The places where you publish, share and promote your content to your target audience, such as your website, social media, content syndication platforms, newsletter, etc.
Content format.
The packaging of the content—e.g., ebook, blog, webinar, infographic, etc. Contrast with content type, which is the purpose—i.e., instructional, thought leadership, etc.
Buyer persona.
A detailed profile of someone representing your target audience. Building accurate personas for target audiences helps you create more effective personalized content.
Content that attracts top of funnel leads won’t necessarily convert them at the bottom of the funnel. Your content topics and formats are critical to effectively accelerating the buying journey.
The middle of the funnel is where prospects transition from awareness to consideration. Make sure you know how to develop content that convinces them that your solution is best for them.
Simply having content is not enough. Now it’s time to make sure your content distribution strategy effectively gets that content in front of the right eyes at the right time.
