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PAID MEDIA SERVICES

Break the cycle of inefficient paid media programs.

See a measurable impact on your media campaigns in weeks.

Enterprise companies turn to Iron Horse to transform autopilot media programs into strategic demand drivers.

  • Influence your audience throughout the journey.
  • Scale your impact with the right channel mix.
  • Get the most out of your media spend.

Three paid media packages to drive better ROI.

Book a content discovery call

Don’t see what you’re looking for? Ask.

"We wouldn’t have been able to do [it] alone and that’s why it was so important to bring in a partner who could help us strategize and execute at the speed we needed.”

Chief Marketing Officer

Roadmap for success.

Whether you’re looking to make the best use of additional budget, facing a cut, or seeking a different approach in the face of new market pressures, here’s how Iron Horse can help you drive results.

  • Know who you’re targeting—and why.
  • Choose the right mix of tactics and platforms.
  • Measure for business impact.
  • Integrate your data.
  • Build in experimentation.
  • Optimize the whole experience.

High volume approaches bring low quality leads.

Trying to capture everyone who might want your solution leads to generic messaging and missed opportunities on niche channels. We start with your particular audience and business goals and craft a strategy that puts the right content in front of the right people in the right place—so the resulting clicks can actually lead to further engagement.

Your audience’s favorite channel may not even be on your radar.

Different platforms and different vendors have different strengths and reach. We leverage a mix of platforms and tactics, including publishers and communities, product review sites and ABM focused content syndication vendors, to reach your target audience in the places they trust and build meaningful engagement with your brand.

Eyeballs don’t pay the bills.

Impressions, clicks and form fills don’t mean a lot if they don’t come from your ICP. We help you define and track KPIs that are aligned with your overall campaign goals and map to your target audience, so you can optimize for quality, not quantity.

You can’t afford gaps in the story.

We help you weave together data from multiple sources and platforms to gain a complete picture of who is engaging with your content on and offsite—and what to do about it.

What’s novel is what stands out.

We keep your competition on their toes with a structured optimization strategy that goes beyond creatives to test different platforms, vendors and approaches and adjust accordingly for the most budget impact.

Leads are not the end game.

We look at all the factors that affect conversion—from ad copy and creatives to content strategy to landing page optimization to platform integration—to help you build campaigns that don’t just sound good on paper or deliver surface-level results.

Related resources.

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Content Marketing Institute's Stephanie Stahl on humanizing ABM in 2022.
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Finding sustainable growth through ABM.
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Frequently asked questions.

What do Iron Horse’s paid media services include?
What do Iron Horse’s paid media services include?
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Iron Horse’s paid media services span every stage of your go-to-market efforts, including:

  • Target audience definition
  • Channel and platform selection
  • KPI definition
  • Ad copy and creative design
  • Demand-optimized landing page design and development
  • Campaign execution
  • Performance optimization
  • Detailed reporting and analysis
  • Full Transparency on spend by channel, platform and campaign
What is Iron Horse’s approach to paid media planning?
What is Iron Horse’s approach to paid media planning?
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Iron Horse takes a three-pronged approach to paid media planning:

  • Ground your media planning in audience and goals, choosing spend allocations based on who you need to reach and why.
  • Build the right mix of platforms and tactics, making targeted adjustments and adding new channels for quick wins and long-term growth.
  • Fold ongoing experimentation into the process, continuously optimizing spend and shifting budgets to maximize impact.
How do you decide which media mix is best for my business and budget?
How do you decide which media mix is best for my business and budget?
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We start by understanding your goals, target audience, and buyer journey—and what has and hasn’t worked in the past. We then draw on our channel expertise (social, display, content syndication, industry publishers and more) and vendor insights to develop a unique plan to maximize impact on your objectives—never out of habit or vendor preference.

How do Iron Horse’s vendor relationships help customers see improved outcomes?
How do Iron Horse’s vendor relationships help customers see improved outcomes?
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Iron Horse has extensive relationships with vendors throughout the paid media ecosystem. We work closely with these partners to thoroughly understand their platform features, capabilities and limitations—allowing us to design multi-platform media plans that go beyond out-of-the-box implementation to deliver the best results for your unique situation. 

We help ensure that media-attracted leads are tracked and routed through your tech stack (e.g., Salesforce, Marketo, HubSpot, Demandbase, etc.), so Sales can follow up promptly with data-rich insights from campaign engagement.

Take the first step to better ROI.

Book a discovery call

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