Personalization is just a tech trick if it doesn’t deliver results. Iron Horse develops robust personalization strategies, taking full advantage of the Webflow Optimize (formerly Intellimize) platform to optimize conversion rates and increase sales.
Here are some of the ways we can help you leverage your Demandbase investment to drive sustainable growth.
We take the time to completely understand your business's audience and their unique journey. Then our experts get to work building a personalization strategy aimed at turning your targets into customers.
Personalization isn’t effective when it’s siloed. Iron Horse helps connect Webflow Optimize with the rest of your martech stack to build robust audience segments and connect with the messages that matter most to their journey.
There’s more to personalization than {FIRST NAME}. We’ll develop content and design strategies that connect your audience with the content that resonates, wherever they are in their journey.
Based on your goals, we’ll develop a personalization strategy designed to improve your KPIs, whether that’s personalization, A/B testing, AI optimization, or another solution.
We never hold your platforms hostage. If you want to bring your internal resources up to speed, we’ll empower them with the skills they need to manage and optimize your Webflow Optimize experiences. (If you want us to handle everything, we’re happy to do that, too!)
Effective personalization unlocks a trove of new data. We’ll report on website engagement, interaction, and conversion, gain a deep understanding of your audience’s preferences, and continually refine strategies based on performance data to keep your campaigns performing.
