Enhance your sales outreach with accurate contact information, streamline your marketing efforts through targeted lead generation, and align sales and marketing for a more customer-focused GTM strategy.
Here are some of the ways Iron Horse consultants can help you leverage Zoominfo MarketingOS to make data-driven decisions and drive sustainable growth.
Identify and refine the characteristics of your ideal customer and determine the specific accounts that are most likely to become customers.
Understand and use the rich audience insights available in Zoominfo to optimize the way potential customers interact with your company—from their first touchpoint to their final conversion.
We help you connect the dots between Zoominfo MarketingOS , your martech stack, and sales platforms so you can see the full picture of your account engagements and leverage your tech resources to create effective ABM campaigns.
We work closely with you to understand your specific use cases and develop playbooks for your sales and marketing teams—from the planning and execution of account and audience-centric campaigns to rolling out change management strategies.
We help you evolve your measurement strategy so you can define and track KPIs that help you assess and optimize the effectiveness of your combined marketing and sales efforts.
